Our Story and Values

Since Lääne-Viru county is both wonderful and a bit mysterious, it deserves a unique way to express itself, where the place name becomes the adjective Viruful. This word embodies character, pride, and uniqueness. It holds a promise to offer experiences and adventures that are different from the ordinary. It describes the feeling you discover within yourself when you visit the county.

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What is #viruful?

#viruful symbolizes the diversity and richness of our region, and it alludes to many other wonderful words that encapsulate our unique character.

Viruful is beautiful, but also wonderful, powerful, resourceful, thoughtful, insightful, peaceful, colorful, playful, successful, joyful, eventful, impactful and so much more.

And that is why we are proudly viruful!

What is #viruful for you?

Our values

Population

Lääne-Viru County situated perfectly amidst beautiful natural landscapes, offers a peaceful and secure living environment.

This region provides diverse opportunities for professional growth and personal development, complemented by high-quality public services that support a balanced lifestyle.

Discover the freedom to do what you like!

Tourism

For tourists, Lääne-Virumaa offers rich and untouched nature along with unique hidden surprises, providing diverse cultural and adventure experiences along untraveled paths and an authentic Estonian atmosphere.

Between each experience, there is just a brief pause for a breath.

Entrepreneurship

For entrepreneurs, Lääne-Virumaa is a resource-rich region filled with numerous opportunities for developing green and smart industries. It boasts strong synergy between industry, education, and the public sector, along with proactive and knowledgeable local governments that support entrepreneurial initiatives.

Discover a place where it’s the time off work that drives you to create a successful business

Every region of Estonia has something to admire, but nowhere else offers such a rich variety of experiences as Lääne-Viru county.

58 856

people

cities

small borough

134km

coastline

Symbols of the Municipalities

Each municipality is characterized by a specially created illustration featuring significant symbols and landmarks, which are then combined into a larger illustration representing the entire region.

Rakvere town